Google launches this platform in the ‘Google for India’ Event.
The objective of this platform is to bring India’s local language publishers online by making web hosting smooth and simple.
Navlekha, as the name depicts means ‘ a new way to write’ in Sanskrit. This will help the local publishers to make their offline content available for online publishing in a minute.
Google says the users can scan the document as PDF and can create instant pages for the website on the platform. The users do not require digital knowledge for this process.
In the first phase of this launch, it will be for Hindi Publications and later it will be launched to other Indic languages.
Google is going to offer free hosting, a branded domain and Adsense support for helping the publishers to monetize their content.
In this tool Google uses Artificial Intelligence to convert the documents into editable text so that it is used in web content.
In the words of Rajan Anandan, VP, India and SEA Sales and Operations, Google, has said:
“The majority of internet users in India today are Indian language users, and this number is expected to reach 500 million in the next two years. Smartphones are not useful unless they work in people’s primary language and provide access to great content in their native tongues. Right now, the amount of online content in Indian languages is only 1 percent of what’s available in English.”
Google Go can also now provide audio playback for news in English, Hindi, Marathi, Tamil, Malayalam, and Telugu.
It will also go on to improve Google’s Search product in India, making it more localized and accurate.
“For Search to be truly helpful, it should bring you useful content, in all the languages you understand,” Shashidhar Thakur, VP, Engineering, Google Search, said at the event.